Information and Public Relations

This sub-sector falls under Management Services headed by the Chief Administrative Officer. Its main purpose is to inform, educate and entertain the public. In line with decentralisation, this role has been focused to include promoting rural development and community mobilisation in all aspects, using the mass media.

The District Information Office is also mandated to constantly regulate the operations of FM radio stations, video centres and the private print media. This is meant to ensure morality, social responsibility in these media and a sense of nationalism and patriotism.
The information sub-sector is headed by the District Information Officer who is the only staff in the sector after the Restructuring Exercise

Information infra-structure
The state of information infrastructure in the district is given below.
1. Radio
The district is well served by the national medium – Radio Uganda. Of late many people are tuning to FM radio stations. This has far reaching implications in that the public will miss the major national policy issues aired by Radio Uganda. Radio Uganda, now called UBC Radio has greatly improved and the reception is very clear in the region. It is boosted at Odokomit Station.

There are 6 FM radio stations in the district namely Radio Rhino, Radio Lira, Radio North, Radio Unity, Voice of Lango and Radio Waa. They have greatly improved listening culture, mass mobilisation and entertainment. But they have not yet done much as far as dissemination of ‘national’ and district policy issues is concerned.

Government has also installed a radio transmitter station at Odokomit for the purpose of relaying programmes on sexually transmitted infections. The transmission has started.

UNICEF supplied radio receivers to community mobilisers in seven sub-counties to boost mobilisation on the rights of women and children. However, most of the receivers have broken down.

Generally, there has been increased listener ship in the district

2. Television
The television booster station (UBC) at Odokomit has not been stable, much to the char grin of television set owners and the general public.
However, two private television stations namely TV Wa and NTV have been opened and have proved very useful to our communities.

3. Newspapers
Majority of the district population read Rupiny, a Luo weekly this is supplemented by the New Vision and Monitor.

4. Modern communication technology
The advancement in communication technology has seen Lira District partly connected to the internet, mobile telecommunication network, E-mail, facsimile and satellite communication.
The district is also connected to the internet. Radio calls are also increasing and to be installed in all the sub-counties over the years.

One comment on “Information and Public Relations

  1. There is need to have this position (DIO) filled for better a better image of the entire district to those out of the district and support partners.

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