The NAADS Mission
NAADS is envisioned to become a decentralized, farmer owned and private sector serviced extension system contributing to the realization of the agricultural sector development objectives

The NAADS Vision
To increase farmers’ access to information, knowledge and technology for profitable agricultural development.

The Strategic Objectives through which NAADS expects to achive its main mission.

* To promote market oriented/commercial farming (farming as a business)
* To empower subsistence farmers to access private extension services, technologies and market information
* To create options for financing and the delivery of appropriate advisory and technical services for different types of farmers
* To shift from public to private delivery of advisory services in the first five years of implementation
* To develop private sector capacity and professional capability to supply agricultural advisory services
* To stimulate private sector funding for agricultural advisory services

The guiding principles for NAADS operations:

• Farmer Empowerment

• Fostering Participatory processes

• Mainstreaming Gender

• Deepening decentralization

• Market oriented farming

• Intensifying productivity and profitability

• Managing natural resource productivity

• Increasing institutional efficiency

• Harmonization of public extension oriented programmes